Members of the public and businesses across Northampton can now pledge a monthly donation to the McCarthy-Dixon Foundation.
The foundation began as a food bank in The Swan and Helmet pub, in Grove Road, during the pandemic and the demand has soared ever since.
Individuals can pledge £5 a month, and businesses can choose between the £50 or £100 pledge scheme – and Major Hairdressing, with salons in St Leonards Road, Abington Grove and Weston Favell, has been the first to pledge £50 a month.